Love the section on how “design thinking” needs to evolve.
I feel over recent years we’ve limited the definition of Design to “design thinking”. Design (right from Bauhaus and also the social design practice followed in NID, and Participatory Design) is broader.
Tim Brown packaged some key parts of the design process into a simplified version that anyone could use as “design thinking” which over time became synonymous with Design.
A similar wave has happened these last two years as Figma & their community have started to conflate UI Design with Design.
Thank you -- yes, that's an excellent point about the equating of "design thinking" with "Design" itself, which simplifies and glosses over the pragmatic executional delivery aspects of design! And perhaps that has led to disenchantment and loss of value? "Design thinking" is really the meta-level framing of the starting point of a journey :-)
Oh yes, I have many thoughts about Figma becoming synonymous with Design, as well :-/ Sigh. I might get fired up enough to write them soon!
Love the section on how “design thinking” needs to evolve.
I feel over recent years we’ve limited the definition of Design to “design thinking”. Design (right from Bauhaus and also the social design practice followed in NID, and Participatory Design) is broader.
Tim Brown packaged some key parts of the design process into a simplified version that anyone could use as “design thinking” which over time became synonymous with Design.
A similar wave has happened these last two years as Figma & their community have started to conflate UI Design with Design.
Thank you -- yes, that's an excellent point about the equating of "design thinking" with "Design" itself, which simplifies and glosses over the pragmatic executional delivery aspects of design! And perhaps that has led to disenchantment and loss of value? "Design thinking" is really the meta-level framing of the starting point of a journey :-)
Oh yes, I have many thoughts about Figma becoming synonymous with Design, as well :-/ Sigh. I might get fired up enough to write them soon!